Mobility users should be given freedom of choice

We wouldn’t be saying anything new by stating that mobility is a growing issue in Luxembourg. While public and private stakeholders are working on numerous initiatives, from enhanced or new public transport services, electric cars and fast-charging networks to car sharing and pooling schemes, it just won’t be enough. Indeed, there is a need for solutions that cut across the entire mobility spectrum.

The best “mobility as a service” (MaaS) solutions will be those that maximize flexibility. In other words, winning solutions will be those that are not “black or white” or for/against specific mobility types, but instead promote freedom of choice for the user. At any given time, mobility users ought to be able to select their optimal mobility need from among several alternatives. How can this optimisation be achieved ? We would like to suggest through flexible and continuously updated incentives and disincentives.

A2Bplus is an open framework for distributing mobility incentives. The way it works is simple : first, organizations (employers, businesses, or public authorities for example) sponsor mobility challenges by committing to an incentive amount. Second, when participants successfully complete the challenge objectives, they decide what to do with the incentive. They can either cash-out, use the money to pay for another mobility or trip, or re-distribute it to a charity of their choice. The advantage of the open platform is that there can be any number of challenges running in parallel, all providing incentives for the same mobility activity. This way participants can gain multiple rewards for the same mobility activity. Imagine that your daily morning bike ride from home to work could earn you 1 euro from your employer, plus 1 euro from the city, plus 1 euro from a healthy food store !

The role of A2Bplus, in addition to the open platform, is to ensure anonymity, provide proof of mobility and manage the incentive distribution/collection process, either to the participants or to the charities.

The benefits of encouraging alternative mobility such as walking, running or biking, are much broader than simply alleviating traffic and decreasing pollution. Studies show that regular physical activity (as little as three times 30 minutes per week) leads to health benefits such as reduced heart attacks, lower cholesterol levels and blood pressure. Additionally, physical activity also benefits mental health, raises energy levels and improves sleep. While these benefits should by themselves be great incentives, they are often not seen as material enough to encourage individuals to take the leap. The A2Bplus incentive platform can contribute towards incremental mobility changes for all citizens.

A2Bplus plans on hosting a first Charity Challenge early November using its patented open platform. A2Bplus is actively looking for Sponsors. All funds will be distributed to charity based on Challenge Participants’ choices. This Challenge is organized by IMNERGY with the support of Infogreen and 4x3.

For more information, please contact :

David Richards
(+352) 691 946 264
(+33) 628 343 214
Alexander Renno
(+352) 671 883 710

http://www.a2bplus.com
challenge.a2bplus@gmail.com
Article tiré du dossier du mois « Chacun sa route »